Image Ability | FAQs
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Learn, grow, and feel great about yourself whilst discovering Image-ability in our learning and membership space.

Explore Image Ability


How are you different to personal styling or a life coach?

I do not offer personal styling or coaching in the traditional sense; I am an action-driven consultant and mentor. My Image-ability approach originates from a change management and image strategy approach to leading change with the right-fit personal presence. It is different as it seeks to cultivate a more emotionally-sustainable and positive relationship with yourself and your aspirational image. Most importantly, we never start with shopping or even opening the wardrobe. Instead, we start with you, inside out – and your goals. Essentially we focus on empowering you to make the most of what you have: natural characteristics, awareness and, down the line, your wardrobe.
Rather than continuously promoting shopping for new stuff or copying others’ image, I believe that what we have can continue to surprise and inspire us: we don’t want to trade in for new all the time! So we help you gain clarity on your aspirational image and guide you along the Image-ability steps to get there.
Image Ability guides you to explore your aesthetics, create and support new, healthy habits, helps you make quicker, better decisions; we’ll also help you create your outfits easy and fun using digital tools—all built around you and your goals ahead.

How does it work?

I offer online courses, mentoring programs and 1:1 image consultations. We are also building a Membership and a Digital Wardrobe for higher connection in a private Community. Image Fundamentals will give you a Foundation in understanding the key image concepts and knowledge. It will also provide you with all that you need for a self-review. When you graduate Image Fundamentals, you will have a sense of what matters for your image.

The next step is Image Growth, an online course with personal mentoring that will take you from understanding your image to setting goals to take you forward.

At any time, you are welcome to contact me for one-to-one sessions (online or in-person) to work on your specific goals and needs.

We will be setting up the Image Ability online membership, the Digital Wardrobe and expanding our Community of learners. Join our waiting list to find out more as we release these exciting new products.

How much does it cost?

Each online course is individually priced. For example, image Fundamentals is £176 for six modules (online).

Image Growth is £362 for four modules and group mentoring calls (online).

We offer additional 1-to-1 mentoring (online) four times a year. Call for availability.

Based on your individual needs, prices for bespoke 1-to-1 in-person packages will be agreed upon. In most cases, a minimum of three to five hours of consulting is required. Working with an image consultant is an investment in yourself, and clients often find I save them money in the long-term as they learn to make better use of their existing wardrobes and shop more efficiently and mindfully. Contact me via the form.

Is there a personality consultation part of the 1n-person package?

Getting to know your lifestyle and psychological drivers helps me give you more tailored advice on setting your image goals. Clients typically find this an intriguing and fun experience both in our online and in-person options. It’s an excellent foundation for the rest of the courses, mentoring, and the consultations I offer.

What’s the connection between personality and style personality consultations?

The personality consultation is concerned with who you are, while the style personality consultation looks at what you wear. Do you have one personality based on solid likes and dislikes? Or do you like to experiment across different styles? This is an opportunity to analyse how you project yourself, what you wear and why, and assess the extent to which your current image is aligned to what you wish to achieve. So often, women get stuck in a rut for a reason. While I won’t ask you to compromise your core image values, I believe life’s too short to be stuck forever in just one style. The good news is that style comes naturally when we have covered your image goals, blocks and aspirations.

Do I need to do all the courses? Or do them in a particular order?

No! There’s no requirement to sign up for all I offer. You are unique, and what you need will differ from everyone else. I am sure that I will help you realign your image for the life you want, and we can work at whatever pace suits you best. It is the stage you are in in your life which will influence where you come on board and the dynamics of your Image-ability journey.

We do recommend you start with Image Fundamentals, as that will be the basis for all your evolution going forward.

Do I need a minimum personal shopping budget?

Absolutely not. My approach starts with your existing wardrobe, and there’s no expectation that you’ll buy new clothes. I am not offering personal shopping. If we do agree that some new pieces would be helpful, I will provide recommendations as examples to get you started within your budget.

I’m so indecisive about what to wear in various situations – but my wardrobe is bursting at its seams. How can you help me?

This is one of the reasons why Image Ability exists! Your struggle is not unique – it is well documented that most of us only use around 20% of the things we have 80% of the time. With what you will learn and practice, you will get the impetus, knowledge and support to re-activate your wardrobe, or indeed, re-vamp it from the core! I am not telling you what to do, but you will learn a different way of thinking and managing your image as a whole through the Image-ability process.

While my approach is anchored in making the most of what you already have, there’s nothing to prevent you from starting with a clean slate due to your Wardrobe Detox, even if it means re-writing all your style rules from scratch. Change is good; my services and empathetic support are extended in an informed and reliable way to help you make your own decisions and renew with confidence.

Who do you work with?

People from all backgrounds and professions, each with their own goals and challenges. I’ve worked with mums going back to work, professional women changing careers aiming to balance wellbeing issues with an aspirational plan, empty nesters, and academics who wish to challenge their image. However, they have in common that they’re all women who care about their looks, their success, and their contribution to the environment.

I aim to help them re-design and manage their image rather than buy clothes!

Do I need to be a specific body shape to benefit from your advice?

A simple ‘no’! I believe every body shape is beautiful. With some self-knowledge and empowerment from working with me, you can wear flattering and confidence-building clothes, whatever your size and profile. Our bodies constantly change throughout life, and what once worked may no longer be the best way to celebrate your assets. In the Image Fundamentals course, we cover Body matters. In the 1-to-1 body proportions consultation, we’ll also cover those styles which compliment your personal characteristics.   

Where are you based?

I work internationally, Image Ability is a hybrid business in the sense that we have a complete online offering and in-person for when that is practical. I am based in Cambridge, UK, and if you would like to meet in person, we can discuss this option during our initial telephone consultation.

What is the Digital Wardrobe?

The Digital Wardrobe has been born out of my passions for linking people, data and positive technology. The Digital Wardrobe is a sustainability-focused innovation that aims to help you manage your image in a productive and fun way and will also save you time and money.

I’ll guide you on populating your personal database using a standardised set of descriptors. This data-driven service will become the basis for new and sometimes unexpected combinations of items you already have in your wardrobe, which are tagged with objective and subjective ‘feel good’ memories and stories to sustain wellbeing and underpin a slow-fashion, sustainable lifestyle.

Join the waiting list for the Digital Wardrobe, and soon we’ll get you started on building your own digital wardrobe.

How will you use my personal data?

Image Ability uses your wardrobe data to improve the service, i.e. to optimise the matching of items in an individual wardrobe to the type of event(s) ahead.

The recommender system takes account of clothes you may have worn to previous occasions, the weather, the time of day and other factors that may influence the choice of outfit – whether it be for a wedding, the beach or a day at the office.

A key feature is that it learns from your own experience and from the experience of others who use the Digital Wardrobe service. For analytical purposes, the wardrobe data is fully anonymised and will not be sold to or shared with others.

All Image Ability processes are fully GDPR compliant.

What is the Online Community and Membership?

With an Image Ability Community and Membership, we intend to create connections and add value for our members.

The Community will be a private space (a ‘changing room’ if you like) where we will share stories and learn from each other.

In the Membership area, we’ll provide regular access to extra resources, training and topics of common interest.

The Membership and the Community will grow together and be driven by your needs.

How can Image Ability help me be sustainable?

90% of the time, a Wardrobe Detox results in a significant percentage of wardrobe removal and re-configuration. Those items which cannot be – sensibly and economically – altered might embark on a new journey.

My clients tend to gift to others or charities of their choice: some rent-out vital pieces, and some sell, re-purpose or discard parts of their wardrobe.

The choice of actions involving the circular economy, combined with the frequency of wear for every garment, and also the natural fabric attributes (which make garments fully recyclable) and other data will generate an Image Ability social score for those clients who want to take a data-driven approach to their sustainability.

How can I pay?

Pay by credit card or PayPal to secure your access to an online course or your in-person consultation. See my booking policy in the Terms and Conditions.