Image Ability | Blog: Reframe your image habits with Image Mirror
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If you are interested in becoming more productive, confident, and making decisions more fun with what you wear, you are in the right place.

You know that clothes are not just for ‘cover’. They are the synthesis of who you are and how you wish to live your life. So whether you are over-concerned, have sort-of-lost interest in what you wear or, indeed, whether you are somewhere in-between, Image Mirror is a digital wardrobe designed to help you improve how you interact with what you wear, to be more productive, confident and sustainable.

What is Image Mirror

Image Mirror is an app that helps you manage a digital collection of your clothes and the stories they encapsulate. Your Image Mirror captures your likes and those you no longer like all that much; your ‘go-tos’, your perfect matches, your pieces with sentimental value, your experiments (or lack thereof), and more. This positive technology (app) is designed around you – to help you not only organise what you have for more effortless curation but also to help you rekindle your relationship with what you wear and connect to meaningful causes in the process—all with pleasure and enjoyment. 

This is what you can do with Image Mirror:

  1. Create outfits 

We make decisions in various ways about what to wear. When one piece fits a situation and your mood on the day, it feels like a no-brainer. But often, you need to create an outfit with more pieces. How often have you found yourself stuck with the same ‘old favourites’ or the same combinations of what you own? Sooner or later, you get bored. With your Image Mirror, you can play more and create other unexpected outfits to get out of that rut. What about trying that white blouse with culottes when you visit your mum and not just with your formal trousers? You like those navy trousers, the fabric is good quality, but can you uplift them with a new coloured top that you haven’t tried previously? You need to remind yourself of what works around your face. You can create outfits for the day and future reference, so you save them in your personal ‘changing room’ once composed digitally. What’s not to look forward to?

2. Identify your style 

You have a primary and, very likely, a secondary style; they will have evolved over the years and will continue to do so. Your personality, life experiences, lifestyle, aspirations and work type determine your image and wear. Whether you work from home, in a classroom or boardroom, your style should communicate YOU.   

Image Mirror has ‘rooms’ for twenty different Style Types, from Formal, through Chic, to Vintage and Boho. They are summarised into four Style Groups: Classic, Natural, Dramatic and Feminine for ease of understanding, play, and decision-making. With Image Mirror, you can determine your current style objectively and choose what to to change or enhance next.

3. Create capsules

The world is your … capsule, and with Image Mirror you can create those you really want. Think of your trip to Italy, your fun weekend with the family, the dream seaside holiday, or the forthcoming conference. You can (digitally) pack your capsule(s) and keep them dynamic without rummaging through your wardrobe every time! Just think how helpful it would be to have saved a record (your ‘ski capsule’) for your next winter holiday!

4. Organise on Racks

Physical storage is always challenging, no matter how big or small your house or wardrobe is. By grouping your clothes digitally by season or events planned for the month, you will learn to manage and optimise where they are physically stored. One of the most significant reliefs comes from a ‘digital first’ approach when moving things around!

5. Create a diary

You may be a fan of diaries, so why not do the same for what you wear? This would help you recognise just how you match what you already have for what you need; it would also make it easy to calculate the cost per wear for any garment. With Image Mirror you can remind yourself of how good you have been about using what you already possess – but also, for when the time comes to go shopping, to fill in gaps in your wardrobe. Very importantly, your Image Mirror allows you to capture how you feel when you wear certain outfits and correlate with what you did on the day or at that event.

6. Plan ahead

You can plan, e.g. for that particular meeting or for a refresh of your image for a new goal.

Sort out your clothes digitally, and you can then shop with a purpose. Rather than mindless browsing, you can focus on your goals and on what you genuinely need. You can budget and make that shopping trip so much more rewarding.  

7. Share and connect

Part of the fun with what we wear is showing our outfits to others, sharing their use or, perhaps, gifting them. Imagine sending a friend a photograph of one of your favourites which no longer fits. 

It’s hard saying ‘goodbye’, but when there are women out there getting ready for their first job interview, this may be precisely the sort of thing you would like to do. So, take that photo and provide a description in the Image Mirror whenever you want to share, rent out or gift an item!

8. Love your digital twin

With your Image Mirror, you can learn to do things differently and achieve different results. You don’t need to be a digital expert to make this work for you. If you are curious about what your clothes say about you, then take a look. What is your dominant colour? Are you a dress, a skirt or trousers person? How many pieces do you have – and how many have you worn recently? A favourite fabric? You can curate what you wear in the same way curators look after their art collections. Most of all, you will optimise your wardrobe with a new sense of purpose, be more creative, save time and money in the process.

9. Crunch your numbers

Numbers and images say more than a thousand words. See what they say about your style preference and count towards how sustainable you are. The Image Mirror informs you how caring you are for the environment with every garment you wear. It will be easy to see then how you can improve. Once you know what lifts your sustainability score, wouldn’t you like to have that in mind when you next go shopping?

10. Manage your impact

Being concerned about the impact of fashion on the environment is only the starting point. The Image Mirror enables you to do something about it as, simply put, ‘doing good’ starts with what you wear. So, take an interest in knowing your sustainability score – and make the Image Mirror your friend to help you track and optimise your impact.

10. Make your decisions fun and considerate!

Our Image Mirror technology is here for you anytime you need it – plus, it is fun to build your digital wardrobe and simple to use.  

Plan for your week, important events, that coming holiday, family time, and much more. Sort what you wear by season and enjoy every one of them, and when you don’t, the Image Mirror will help you with choices without using your credit card! 

Remember that your Image Mirror is with you for both when you have nothing to wear but also for when you do, and when you want to connect and share!  

Come on in and start building your Image Mirror. https://image-mirror.com/

The first 30 days are on us and you’ll also get step-by-step help.

Visit our Image Ability store and learn more about how we can help.